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Electra S. Ward
She started her company because, like so many other women, she was desperate for vibrant popping color without destroying her hair. Permanent dyes were full of harsh chemicals, and the rinses were dull, weak, and nothing close to the bold results she imagined. So she created what she couldn’t find, a fun, fearless alternative that delivers the vibrant popping color women crave, without the damage. She created a Rockstar in a Jar.
Electra S. Ward realized through her own bootstrapping journey that countless product-based business owners were struggling just as she once did. Many were trying to grow from the kitchen to the warehouse without real guidance or a solid blueprint. She remembered how confusing, lonely, and frustrating it was to search for help while only finding breadcrumbs of information scattered in different places.
After attending conferences, joining masterminds that did not speak to product-based needs, and reading books that did not address her reality, she discovered a major gap in the industry. There are very few resources that focus on the specific challenges of product-based businesses. Things like automations, systems, SOPs, logistics, and the ongoing analysis required to scale a physical product brand are rarely discussed, even though they are critical for sustainable growth. That realization became her mission.
As her product-based brand continued to grow, Electra began receiving more and more emails, text messages, and social media DMs. Entrepreneurs were asking where to start, how to scale, and what steps to take next. Many of them were exhausted from their own journey of digging through the internet, collecting confusing and often conflicting information.
Electra frequently found herself explaining that while service-based and product-based businesses share a few similarities, there are also critical differences that must be understood in order to grow successfully. That ongoing need sparked an idea. She decided to take action and create an interactive eight week course specifically for product-based business owners who were ready for clarity, strategy, and growth.
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Our Testimonials
I really appreciate the way this program is structured, especially the crawl, walk, run approach. As a mother of three, including a newborn, life has changed a lot for me. It has been challenging to keep up at times because I have a family, I work, and I had to put school on hold. However, this mastermind has taught me how to manage my time in a better and more realistic way. I am already noticing improvement and I feel more confident about balancing my life and my business.
I have had my business, Jada Closet Collection, for about three years. I was passionate and willing to put in the work, but I honestly did not know what I was doing. Taking this class has been an amazing experience. The videos are honest, straightforward, and easy to follow. I am learning about product and fulfillment, customer retention, acquisition, customer service, and so much more. This program is giving me the clarity and direction I did not have before.
The changes I have seen not only in my business, but also in myself as a woman, entrepreneur, and creative have been drastic and truly wonderful. Electra’s courage, passion, and genuine love for both business and people can be felt in everything she teaches. The information in this mastermind is practical and easy to apply. I also love that none of the lessons are overly long, which makes it simple to learn something valuable and take action quickly.
Being in a community of like-minded individuals who openly share their business journeys and challenges has meant so much to me. Having access to mentorship and being able to work directly with Electra helped me gain clarity on what I truly want for my business. I am so grateful for this experience. Thank you!